News & Trends

Men’s Eyelash Extensions: The Rise of Natural Lash Enhancements for Me

Finally we’re living in an era where self-care is king. Or should we say, queer eye-approved, K-beauty-influenced, gym-tan-laundry certified royalty. Gone are the days when grooming stopped at bear...

How to Get Kim Kardashian’s Iconic Eyelash Look

If beauty trends were a sport, Kim Kardashian would be the undefeated champion with a trophy case full of iconic moments. From baking her face with translucent powder to turning contouring into an ...

Lash Art Competitions: How to Prepare and Why You Should Join

Okay, let’s be real for a sec — being a talented lash artist is fabulous, but you can go even further from there and make waves in the industry. If you aim for the top, there’s one stage you can’t ...

The History of Eyelash Extensions

Eyelash extensions are no longer just a luxury service—they’re a full-blown cultural phenomenon. These days, everyone from your favorite influencer to your yoga instructor is rocking lashes that co...

Bottom Lash Extensions: Yes or No?

Let’s be honest—lash extensions aren’t just a trend anymore. They’ve moved into full-blown lifestyle territory. We’re talkin’ iced coffee, Stanley cups, and lashes that touch the sky. But now, ther...

Can You Wear Contacts with Eyelash Extensions? A Professional’s Guide for Lash Artists

Lash extensions are straight-up thriving right now. They bring full-on main character energy. Whether it’s your fave TikTok baddie, the barista who somehow always looks flawless at 7 a.m., or your ...

Email Marketing for Lash Artists: How to Stay in Touch with Clients

Look, we all love a good social media moment. One viral reel and suddenly you’re that girl—DMs blowing up, bookings flying in, your client chair hotter than a PSL in October. But let’s keep it real...

How to Get Clients Through Google Maps and Local Listings

With so many talented and ambitious artists offering lash extensions these days, standing out as a local lash artist is no walk in the park. Thousands of clients are out here searching things like ...

What Is Private Label in the Lash Industry and How Can It Benefit Your Business?

Hello, business owners and distributors. Let’s start our today’s topic with a statement. The eyelash extension market is in full bloom, and it’s not changing anytime soon. More clients than ever ar...

Building a Lash Extension Portfolio

When it comes to lash artistry matters, talent is only half the battle. You could be creating the most stunning, fabulous lash sets, but if no one sees them, how are clients supposed to appreciate ...