Finally we’re living in an era where self-care is king. Or should we say, queer eye-approved, K-beauty-influenced, gym-tan-laundry certified royalty. Gone are the days when grooming stopped at beard trims and cologne. Men are stepping up their game in the beauty world, and yes — that includes getting their lashes done.
Eyelash extensions for men are in, and they’re not going anywhere.
Whether it’s a subtle lash tint or a natural set of extensions, more guys are hopping onto the lash train. For pros in the industry, this isn’t just a trend — it’s a golden opportunity to expand your skill set, tap into a whole new market, and break down tired beauty stereotypes one perfectly curled lash at a time.
Breaking Beauty Stereotypes: Bros Need Lashes Too
Let’s have a little heart-to-heart. If you’ve ever found yourself side-eyeing your boyfriend’s lashes and muttering, “why do men have longer eyelashes?!” — you’re not alone. There’s even a running joke online that men with long eyelashes waste their gorgeous lashes on… nothing.
So why do men seem to have longer eyelashes? It’s mostly science and genetics. Testosterone influences hair growth, including those baby bat wings above the eyes. Plus, men aren’t constantly gluing strip lashes on and scrubbing off eyeliner with makeup wipes. Less damage = healthier lashes.
But here’s the twist — even with naturally fuller lashes, many men are stepping into salons asking for a little extra enhancement. Why? Because times have changed. Today’s man wants to look sharp, clean, refreshed — maybe even a little mysterious. (Shout out to Pedro Pascal, Timothée Chalamet, and basically every K-drama lead ever.)
The Mindset Shift: Grooming Is Not “Girly” — It’s Smart
There’s nothing “extra” about wanting to look your best. Whether it’s for a job interview, a date, or just feeling more confident in selfies, men are realizing lashes make a difference. They open up the eyes, define facial features, and let’s be honest — they just look good.
From CEOs to content creators, male clients are asking for lash lifts, tints, and classic extensions. The vibe is totally something else.
This isn’t about vanity — it’s about presence. And presence is power.
What Men Want (In a Lash Set)
Spoiler alert: it’s not mega-volume cat eyes with pink glitter spikes. (Not every time, at least)
Most male clients want subtle, clean, and low-maintenance results. We’re talking:
- A lash lift to give a natural curl - Tinting to darken pale lashes (aka no more disappearing lashes in selfies) - Classic extensions for just a hint more length and fullness
Popular Lash Services for Men (And Why They Work)
Here’s the lash artist’s cheat sheet for male-friendly treatments:
- Classic Extensions
A single, lightweight lash is added to each natural lash. The result? A boost in definition without screaming, “I got lash extensions!” Think of it as a low-key filter IRL.
- Lash Lift & Tint
The dynamic duo. A lift curls the lashes up and away from the eye, while the tint darkens them — no mascara required. It’s perfect for athletes, travelers, and guys who want zero-fuss grooming.
- Aftercare Education
Let’s be honest — most dudes aren’t used to avoiding oil-based face wash or brushing their lashes daily. Giving them a simple rundown (and maybe a lash shampoo sample) goes a long way.
Real Talk: Common Questions From Male Clients
Let’s bust some myths about men eyelashes and ease those grooming nerves:
“Are lash extensions gonna make me look like a drag queen?” Not unless that’s what you’re going for! Most lash sets for men are natural and nearly undetectable — just a little extra definition.
“Can I still hit the gym or wash my face like normal?” Totally. Lash Bonder allows gym sweating. After that this magic solution is applied, go wild.
“How long do they last?” Typically 3–4 weeks, with touch-ups recommended to keep things fresh. Basically, a good set lasts longer than your average situationship.
“Are there lashes made specifically for men?” Not exactly — but pros choose finer, shorter lashes with a softer curl to create a more masculine, natural vibe for male eyelashes.
Why This Trend is Good Business for Lash Artists
If you’re a lash pro and you’re not marketing to men yet… what are you waiting for?
Expanding your service menu to welcome male clients doesn’t mean reinventing the wheel — just adjusting your approach. Use gender-neutral language in your booking systems. Post subtle male transformations on Instagram. Make your space inviting to everyone.
And the bonus? Guys are loyal. If they find a lash artist they trust, they’ll stick around — and they’ll tell their buddies.
Final Thoughts: Confidence Isn’t Gendered
Men getting lash extensions isn’t weird — it’s just 2025.
Whether they want to look more polished for work, upgrade their dating profile photos, or simply treat themselves, lashes are one more tool in the self-care toolkit.
So let’s normalize eyelashes for men. Let’s celebrate it. And let’s keep serving killer lashes to everyone who wants them.
Because at the end of the day, lashes aren’t just about beauty — they’re about confidence. And that? That’s universal.
