Yes, being amazing at lashes matters significantly, and it even used to be enough. You could slay a cat eye set, post a cute before-and-after on IG, and boom—booked and busy. But fast-forward to today’s lash game? It’s a whole new world, and it’s giving The Hunger Games out here. The competition is fierce, clients are pickier than ever, and even if you are a lash wizard, good for you but that won’t cut it anymore.
Today’s clients are lash savvy, selective, and way more demanding. They’re checking reviews, stalking your Instagram, comparing prices, and even lowkey testing your vibe before ever appearing in your dms. So, if you’re trying to build an empire or just keep your books filled without losing your mind, you have to understand what’s really going on inside a client’s head when they’re choosing a lash tech.
Here’s the tea on what modern clients are looking for—and how to make sure you are their top pick every time.
Professionalism & Communication: Big “I’ve Got My Life Together” Energy
Let’s start with the basics. You could be the star of volume fans, but if you’re ghosting clients or running 30 minutes late with no heads-up? Girl, no. Clients want someone who is serious about their business, and don’t treat lashing like a side hustle you occasionally remember to check on.
Responsiveness is valued. Clients want fast, transparent, polite communication. And if you’re going to be late or need to reschedule, own it with grace. Trust starts with simple things. Also—set boundaries like a boss. Be upfront about cancellation policies, deposits, aftercare rules, and lash refill timelines. When clients know what to expect, they’ll respect your business and rebook.
We Don’t Play About Sanitation
Once upon a time, clients might’ve ignored a dusty lash bed or reused spoolie. Not anymore. The pandemic flipped the script, and now clean = professional in a client’s mind.
It’s not just about visibility. Sterilized tools, fresh disposables, clean linens, no mystery smells—this is the bare minimum. Bonus points if you post your sanitation setup on Instagram Stories. Clients want to see that you care about their safety.
Real talk: If your lash bed smells like three-week-old glue and vibes like a storage closet, that’s a no. Create a space that says, “I’m clean, safe, and you’re in good hands.”
Is Your Space Giving Zen or Stress?
You don’t need a 5-star spa setup, but let’s be honest—nobody wants to nap in a room that feels like a dentist’s office.
The moment your client walks in (or even lands on your booking page), they’re already forming opinions. So make the vibe warm, calm, and cozy. You can add soft blankets, gentle lighting, chill music, and maybe a diffuser with lavender. Channel your inner guru and create a lash sanctuary.
Pro tip: Nervous clients—especially first-timers—will mirror your energy. If you’re relaxed and kind, they’ll instantly feel safer. And when people feel good, they come back.
Skill, Certification & Ongoing Education
Gone with the wind are the days when people just booked whoever had the cheapest classic set. Clients now want proof—that you’re trained, certified, and continuously leveling up.
Got certifications? Post them! Took a masterclass from a top educator? Share it. Clients love seeing that you’re investing in your craft and staying on top of trends. It builds trust and helps justify your pricing, too.
Bonus: Share transformation pics (and not just the “after”). Clients love a good glow-up moment, especially when it shows how you’ve improved or mastered new techniques.
Online Presence
Before a client even messages you, she’s probably scrolled six months back, zoomed in on lash maps, and checked your tagged photos.
A clean, consistent Instagram feed with high-quality photos and reels is what clients want to see. Your style, your space, your technique. And don’t forget personality—people book people they feel connected to. Use IG Highlights to organize info like pricing, aftercare, FAQs, and reviews. Make it easy for clients to find what they need—no mystery scavenger hunts, please.
Oh, and Google reviews matter too. Ask happy clients to leave feedback and keep your profile updated.
Style Diversity: Can You Slay Any Lash Look?
Every client wants something different. Being a one-trick pony doesn’t cut it anymore. Clients love options. Show that you can tailor your work to different eye shapes, lifestyles, and aesthetic preferences. Use photo carousels or Reels to showcase your versatility—from soft girl to baddie energy.
Pricing Transparency & Easy Booking: Don’t Make Them Work for It
Nothing turns a client off faster than unclear pricing or a hard booking process.
They want to know exactly for what they’re paying, what’s included, and how to book—without sending five DMs or decoding a menu like it’s a spy saga.
Use a simple, mobile-friendly booking system. Spell out service names, durations, prices, and policies in plain English. Automate appointment reminders and confirmations so clients feel taken care of from start to finish.
Clear pricing builds trust and helps you attract the right clientele. No awkward “how much does this cost?” convos.
Conclusion
So, how do clients choose lash artists in 2025? It’s not just about who can apply the fluffiest fans—it’s about who creates the best experience, online and in-person. The truth is: clients are watching everything. Your vibe. Your hygiene. Your replies. Your feed. Your booking system. Your energy. All of it matters.
Trust means client retention in lash industry. And retention is what grows your business without burning you out chasing new clients every month.
Want to stand out in a crowded market? Be the lash tech who communicates clearly, keeps it clean, treats every client like gold, and shows up like a pro. That’s what clients look for in a lash tech.
Because at the end of the day, you’re not just gluing on lashes—you’re building a brand. A vibe. A whole experience that clients will rave about and come back for, again and again.
This article really breaks down what it means to be a modern lash tech. I’ve been lashing for 6+ years, and the shift in client expectations post-2020 is real. Communication, hygiene, and overall client experience are now just as important as the quality of the lashes themselves. Thanks for putting it all into perspective so clearly!