Look, we all love a good social media moment. One viral reel and suddenly you’re that girl—DMs blowing up, bookings flying in, your client chair hotter than a PSL in October. But let’s keep it real: trends come and go faster than a Y2K comeback. If you’re building a lash empire, not just chasing likes, email marketing is your ride-or-die.
Seriously. While everyone’s busy chasing the algorithm, email is out here quietly delivering results like the underrated bestie she is. It builds loyalty, keeps your clients in the loop, boosts rebookings, and gives you a direct line to share promos, updates, and lash tea (the helpful kind, not the drama).
First Things First: Set Up Your Email Game the Right Way
Before you start hitting “send” like you’re writing to your 7th-grade crush, let’s talk setup. You want your emails looking legit, not like some kind of spam from 2008.
Step one: Pick your platform
Special apps like Mailchimp, Flodesk, and Klaviyo make it easy-peasy. They’ve got drag-and-drop templates, automated flows, and analytics so you can actually see what’s working.
Step two: Build your list—but do it the right way
It’s important build your client list ethically and legally. No shady stuff. Don’t buy email lists—it’s not just tacky, it’s illegal in some places (hey GDPR). Plus, sending emails to strangers is a one-way ticket to the spam folder. Always collect client emails with their clear consent, whether through an online booking form, a sign-up sheet in your studio, or a promotional offer they voluntarily opt into. You can add s sign-up sheet at your studio. Or offer a cute “freebie” or discount opt-in (hello, $10 off your next fill?)
What to Send: Emails People Actually Want to Open
Now, don’t just hit your clients with “Hey girl, book now!” emails every week. Give them something they’ll want to read, like a beauty blog meets your fave newsletter.
Here’s what to sprinkle in:
- Lash Retention Tips for Clients / Aftercare Guide
Little reminders go a long way. Talk about lash tips for clients, like oil-free products, the importance of brushing in aftercare routine, and why sleeping face-first on your pillow is a lash crime.
- Seasonal Promos
Think “Summer Lash Refresh”, “Fall into Fullness”, or “Santa Baby, Get That Lash Fill”. A catchy name can work wonders.
- Big Announcements
New services? A location switch? Raising your prices? Your email list should be the first to know. Make them feel like insiders.
Being consistently helpful and informative isn’t just nice—it shows you know your stuff. And when clients trust you, they book you.
Lash Deals That Don’t Feel Cringe
Let’s make promos that feel fun, not desperate. Here’s what works without screaming “SALE!” in all caps:
- Birthday Discounts
A little something to show you care? You may not know the exact date but you van add a special discount or special extra service for birthday girls. Make a big announcement via email. It’s thoughtful and keeps you top-of-mind. Bonus points if you make it feel VIP with cute branding.
- Referral Perks and Lash Extension Promotions
“Bring a bestie, get a free lash bath.” “Tag a friend, get 15% off your next fill.” You get more clients, they feel like a lash ambassador—it’s a win-win.
- Membership Perks
Maybe one of the most interesting lash promotion ideas. Create a lash loyalty club. Free touch-ups after 5 visits, early access to booking slots, even a members-only discount day once a month. Make them feel like lash royalty.
Make It Pretty, Make It Pop
Your email shouldn’t look like a CVS receipt. Make it scroll-worthy.
Before & Afters
We all love a glow-up moment. One of the best eyelash extensions advertising ideas is to add high-quality photos showing your lash magic—because seeing the transformation is half the sale. Moreover, live and aesthetic content promotes you best.
Quickie Videos
A 15-second video showing how to clean lashes? GOLD. It builds connection and shows you’re a real human behind the business.
Client Love
Drop in quotes or mini-reviews from happy clients. Social proof is powerful—and real testimonials are way more convincing than any sales pitch.
Timing Is Everything
You might now think: “How often should I email?” Great question.
Best bet:
Once or twice a month. Enough to stay in their brain, not enough to get the dreaded “unsubscribe.”
Send mid-morning (around 10 AM), Tuesday to Thursday. However let us point out—your audience is unique, so test it out. Maybe your lash babes are mostly night owls who check emails at midnight. Who knows?
Nerd Out (Just a Little): Track What’s Working
Don’t send emails into the void and hope for the best. Track these three things:
Open Rate – Are your subject lines giving “main character energy”?
Click Rate – Are people actually clicking on links, offers, or booking buttons?
Unsubscribe Rate – If this is high, ease up or switch the vibe.
Play around with A/B testing—for example, send two different subject lines and see which performs better. You're basically the Regina George of email strategy now.
Final Take: Emails = Quiet Power Moves
When you’re thinking on how to get more lash clients you need to know one thing. You don’t need to go viral to get fully booked. In fact, while others are fighting the Instagram algorithm, you’ll be in your inbox, quietly booking clients like clockwork and conquering eyelash extension market.
Whether you're sending lash care tips, birthday treats, or can't-miss promos, email marketing keeps your biz steady, professional, and personal.
Want to grow your lash biz like a pro? Start sending emails like one. Stay consistent, stay human, and remember: one solid email can do more than 10 random hashtags ever could.
