With so many talented and ambitious artists offering lash extensions these days, standing out as a local lash artist is no walk in the park. Thousands of clients are out here searching things like “lash extensions near me” on Google—and if you’re not showing up on that little red pin on Google Maps? You’re basically invisible.
That’s where Google Maps marketing swoops in. It's a totally underrated (and free!) tool that helps you get in front of real-deal local clients who are already looking for what you offer. No guesswork, no cold calls—just good old marketing magic and some google my business marketing tips.
Why Google Maps Is Your Lash Biz’s Secret Weapon
Google Maps isn’t just for figuring out how to get to brunch anymore. These days, it’s like a local beauty almanac. When someone Googles “eyelash extensions near me,” those top 3 listings that show up? Likely, the client would choose something from the top search.
Landing a spot there means more social buzz, more trust, and yep—more bookings. Clients can peep your reviews, photos of your dreamy lash sets, your hours, your exact location. It’s like your digital storefront, and it needs to be looking flawless and appealing.
How to Get Your Lash Biz on the Map (Literally)
If you haven’t claimed your spot on Google Maps yet, don’t panic— google map marketing is super easy.
Here’s your quick-start guide on how to add business to google maps:
Head to Google Business Profile Manager.
Click “Manage now” and log in with your Google account.
Enter your biz name and pick a category like “Eyelash Salon” or “Beauty Salon.”
Add your location, service area, and contact info.
Go through the verification process (usually by postcard, phone, or email).
Boom! You’re on the map.
Rookie local maps marketing mistakes to dodge:
Using a different biz name than what’s on your sign or website.
Skipping verification (no one will find you!).
Picking the wrong business category (this can mess with your ranking big time).
Google My Business Optimization Tips
Getting on the map is just the appetizer. Now it’s time to serve the main course—optimizing that lash profile.
What to include:
- Category: Go with something relevant like “Eyelash Salon” and add a few extras if you offer related services (like brows or facials).
- Photos: High-quality pics are EVERYTHING. Show off your lash room, tools, your bomb sets, and even those pretty little certification frames. Businesses with photos get way more clicks.
- Business hours: Keep them current—especially during holidays or if you’re doing special promos.
- Bio: Write a short, keyword-rich description that shows off your personality. Think “Serving fierce lashes in Dallas” not “We do lashes.”
- Services: List everything: classic sets, volume, hybrids, fills, removals, even colored lashes if you do them.
- Reviews = Street Cred
Ask your happy clients to leave you a glowing review—and reply to every single one. Even the meh ones. It shows you care and helps boost your visibility like crazy.
Your Google Maps Marketing Game Plan
Alright, now we’re stirring up real marketing magic. Time to put together a google maps marketing strategy that actually gets you seen.
Be keyword-savvy:
Sprinkle in terms like “best lash extensions in Houston” into your profile description and posts. It helps Google match you with people searching for exactly that.
Stay active:
Treat your Google Business Profile like a mini social feed. Post weekly updates, special deals, or client shoutouts. It tells Google (and potential clients) that your biz is alive and thriving.
Review hustle:
After every appointment, text your client a direct review link. Most people want to leave a good review—they just forget. Make it easy, and you’ll rake them in.
Tips to Make it to the Top
Want top billing on Google Maps? These tips will help you muscle your way into that Local 3-Pack like a boss.
1. Consistency is Key:
Your biz name, address, and phone number (aka NAP) needs to be identical everywhere—your website, Yelp, Instagram, wherever. Mismatched info confuses Google and hurts your rank.
2. Be local AND relevant:
Google loves businesses that are close to the searcher and offer what they’re looking for. Be specific about your services and your actual service area.
3. Use local SEO on your site:
If you have a website (you should!), create pages like “Lash Extensions in Atlanta” with those keywords. Google eats that stuff up.
4. Get tagged:
Encourage clients to tag your location on Insta or TikTok when they post their fresh lashes. It builds social proof and helps you show up in local searches.
Link Up: Connect Google Maps to Your Other Channels
Don’t let your Google Maps listing just sit there. Promote it everywhere:
- Website: Embed your Google Map so clients can click for directions.
- Instagram bio or Linktree: Add a “Find us on Google Maps” link.
- Email signature: Include your biz name, address, and a clickable map.
- Booking platforms: Make sure your location info matches on Fresha, Square, etc.
The more you integrate, the more legit your business looks—to both clients and Google.
Wrapping It Up: Your Lash Biz Deserves to Be Found
Look, if you're putting your heart (and tweezers) into creating gorgeous lash sets, then your business deserves to be front and center—not buried on page 5 of search results.
By tapping into the power of Google Maps marketing, you can attract more clients, book more appointments, and become the go-to lash artist in your city. And the best part? Most of this is FREE. Like, zero-dollar marketing. You just have to work it like you work your volume fans.
So don’t sleep on this. Set up your listing, optimize the heck out of it, collect those glowing reviews, and make your lash biz unmissable. You’ve got this.
